top of page

Who We Are

95 BIG4StHelensBEACH BAYOFFIRES.jpg

Who We Are

Jo Keown and Ali Slorach make up Tourism Creatures, with over 25 years of combined caravan parks industry and small business sector experience.

Your Marketing, Revenue and Yield Management Team

Ali Slorach

Ali Slorach has over 16 years experience in the tourism industry. After completing her business studies, she honed her small to medium size business skills focusing on the improvement of processes for others within the corporate arena.  From here she established her own company (Azuri Consulting) which managed the marketing for small business operators across regional Victoria. After a move to Point Lonsdale, she was thrilled to commence working with BIG4 Beacon Resort, Queenscliff as their Marketing Manager.  She worked for Beacon Resort for 6 years as their domestic Marketing Manager and then went on to successfully create a strong and valuable revenue stream for them as their International Sales Manager. During this time, she also managed the marketing for several other properties and businesses throughout Victoria assisting with the growth of their business and training in the ever-changing technology development. In 2017, BIG4 Holiday Parks Australia enlisted her to assist them with their international profile.

IMG_0851.jpeg
IMG_1112.jpeg

Jo Keown

Jo Keown has 29 years’ experience in Tourism and Hospitality, after completing a Degree in Secondary Education she developed her love of the travel industry after extensively travelling the world. Returning to Australia her tourism career commenced as a retail Travel Agent, moving into tertiary education as the Victorian AFTA Travel College Manager and then later at William Angliss Institute where she managed and lectured marketing and business in both the Tourism and Hospitality departments. After successfully completing her Master in Marketing (majoring in consumer behaviour & tourism), she landed a position as Park Support and Quality Manager at BIG4 Holiday Parks National Support Office where she supported over 90 Holiday Parks across Australia with brand and local area marketing. Seeing a need to train caravan parks to market themselves across an ever-increasing digital marketplace she decided to open her own business and spent 3.5 years at BIG4 Gold Coast initially as their marketing manager, then incorporating revenue management and systems project manager.

Our toolkit is extensive
Business Meeting

Our toolkit is extensive

01

eMarketing

Our toolkit is extensive

02

Tactical plans

Our toolkit is extensive

03

Marketing Plans

Our toolkit is extensive

04

Promotional Plans

Our toolkit is extensive

05

Award Submissions

Our toolkit is extensive

06

Grant Submissions

Image by Stephen Phillips - Hostreviews.co.uk

Our toolkit is extensive

07

Social Media Optimisation and campaigns

Our toolkit is extensive

08

Revenue and Yield Management

Our toolkit is extensive

09

Park Management Systems (RMS & Newbook)

Our toolkit is extensive

10

Integration of 3rd Part Systems

  • IdeaS Revenue Management

  • Review Pro Templates

  • Distribution Channels

  • eDM's

Our toolkit is extensive

11

Website Optimisation & Development

  • Website Integrations

  • Google Analytics

  • AdWords

  • Pop Ups

  • Content

We believe our point of difference is our ability to ‘make things happen quickly.  We have specific caravan park industry expertise, contacts, skills, and the knowledge to quickly identify and implement small changes that will make a big difference to your business.

  

Our approach is contextualised by your individual business’s needs and to this, we apply several key success factors across your strategy, development, and plans.

What do we do?

Identify your most profitable markets and customers
Shape your brand strategy to deliver a sustainable competitive advantage 
Create experiences that engage and compel visitors to book
Invest in highly targeted communication channels, embracing social media and user generated content 
Enhance the functionality and capability of existing websites and platforms

What do we look for?

Cost savings in wages and staffing through automation
Optimising systems that you already are paying that are not being fully utilised
Long-term strategic growth and improvement
Incremental enhancements

 
Creating smarter not harder systems for your team to manage

Your Marketing, Revenue & Yield Management Team

bottom of page