Jo Keown has 29 years’ experience in Tourism and Hospitality, after completing a Degree in Secondary Education she developed her love of the travel industry after extensively travelling the world. Returning to Australia her tourism career commenced as a retail Travel Agent, moving into tertiary education as the Victorian AFTA Travel College Manager and then later at William Angliss Institute where she managed and lectured marketing and business in both the Tourism and Hospitality departments. After successfully completing her Master in Marketing (majoring in consumer behaviour & tourism), she landed a position as Park Support and Quality Manager at BIG4 Holiday Parks National Support Office where she supported over 90 Holiday Parks across Australia with brand and local area marketing. Seeing a need to train caravan parks to market themselves across an ever-increasing digital marketplace she decided to open her own business and spent 3.5 years at BIG4 Gold Coast initially as their marketing manager, then incorporating revenue management and systems project manager.